📄 Abstract
Financial services play a vital role in driving economic growth by providing access to capital, risk management, and financial products. In this context, financial literacy is essential for the development of the financial sector. This research investigates how financial literacy influences investors' decision-making and satisfaction with their investments. The study explores the relationship between the financial knowledge of investors and their investment patterns, as well as the impact on their overall satisfaction with the investment outcomes. A convenience sampling method was used to collect primary data through a structured questionnaire administered to 100 respondents. The findings offer valuable insights for financial institutions, planners, and investment advisors, emphasizing the need to raise public awareness about financial literacy. By encouraging informed financial decisions, the study aims to contribute to better financial outcomes for individuals and corporations, thereby supporting the broader economic growth.
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📚 How to Cite:
Thotapalli Sree Venkat , FINANCIAL LITERACY AND ITS IMPACT ON INVESTMENT BEHAVIOR: A QUANTITATIVE INVESTIGATION , Volume 13 , Issue 12, December 2025, EPRA International Journal of Economic and Business Review(JEBR) , Pages: 64 - 68 , DOI: https://doi.org/10.36713/epra25375