📄 Abstract
Marketing analytics refers to qualitative and quantitative, structured and unstructured data used to drive strategic decision in relation to brandand revenue outcomes. Sales analytics is a sub-set of marketing analytics used to gather sales data and gauge sales performance. The Key Performance Indicator (KPI) of sales analytics is sales growth. Sales growth is a metric that measures the ability of sales team to increase revenue over a fixed period. The present paper is focusing on the factors influencing on sales growth of selected FMCG.
🏷️ Keywords
📚 How to Cite:
Nagesha R , Dr. R. Thimmarayappa , EFFECTIVENESS OF SALES ANALYTICS IN SALES PERFORMANCE OF FAST-MOVING CONSUMER GOODS (FMCG) , Volume 13 , Issue 3, march 2025, EPRA International Journal of Economic and Business Review(JEBR) , DOI: https://doi.org/10.36713/epra20467