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A STUDY ON GROCERY SHOPPING TRENDS POST COVID

📘 Volume 12 📄 Issue 4 📅 april 2024

👤 Authors

Anushka Jaiswal, Mridula Moorching, Sneha Sharma, Tanya Goenka, Abhinav Aditya 1
1. Centre For Management Studies, JAIN (Deemed-to-be-University), Marketing, BBA, Bengaluru, India

📄 Abstract

This research paper aims at carefully analyzing the trends in grocery shopping. Post Covid-19, buying behaviors of customers have changed in almost every field. The businessmen and those who could find the opportunity in this change not only survived but thrilled in the market. Today even basic grocery from salt to those in bulk are mostly purchased via online platforms like zepto, instamart, blink it etc. This has brought a noticeable change which is both positive and negative. In this paper we will study in depth about these changes.

🏷️ Keywords

Grocery buying behavior E commerce online shopping business change convenience COVID 19 pandemic urban rural platforms digital social media consumers age factor

📚 How to Cite:

Anushka Jaiswal, Mridula Moorching, Sneha Sharma, Tanya Goenka, Abhinav Aditya , A STUDY ON GROCERY SHOPPING TRENDS POST COVID , Volume 12 , Issue 4, april 2024, EPRA International Journal of Economic Growth and Environmental Issues (EGEI) ,

🔗 PDF URL

https://cdn.epratrustpublishing.com/article/425pm_1.EPRA JOURNALS 16306.pdf

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