📄 Abstract
The consumer bahaviour plays an important role in marketing. This influenced by various factors. In the changing global scenario we find that consumers needs and wants to buy a product also changes with it. In this study titled â??A Study on Consumer Behaviour towards Selected Fast Moving Consumer Goods in Coimbatore Cityâ? the researcher has assessed the socioeconomic profile ,shopping pattern consumer and found out the factors influencing the consumer to purchase the selected FMCG products. The primary data required for the study for collected through questioner which was distributed to 135 samples choose from Coimbatore city .The tools used for analysis are percentage analysis,Garrett ranking and chi-square. From this study it was found that most of the consumers are influenced by brand and quality in purchase of FMCG products. There by the researcher has suggested to improve the quality in FMCG product through product development and external monitoring
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📚 How to Cite:
Hariharan.R,Mr. M .R.Chandra Sekar , A STUDY ON CUSTOMER SATISFACTION TOWARDS FAST MOVING CONSUMER GOODS (FMCG) SPECIAL REFERS WITH COIMBATORE CITY. , Volume 6 , Issue 5, may 2021, EPRA International Journal of Research & Development (IJRD) ,