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A DETAILED STUDY ON THE PERFORMANCE OF PRIVATE LABEL BRANDS AND REVENUE GENERATION BY ORGANIZED RETAILERS IN INDIA

Authors

Pritam Chattopadhyay
1. Research Scholar, Academic, Amity University

Abstract

How to Cite:

Pritam Chattopadhyay , A DETAILED STUDY ON THE PERFORMANCE OF PRIVATE LABEL BRANDS AND REVENUE GENERATION BY ORGANIZED RETAILERS IN INDIA , Volume 4 , Issue 3, march 2019, EPRA International Journal of Research & Development (IJRD),