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ENHANCING CUSTOMER LOYALTY OF SUPERMARKETS THROUGH RETAIL SERVICE QUALITY (RSQ): EVIDENCE FROM SRI LANKAN CONTEXT

Authors

Konalingam Kajenthiran,Mahadevan Karunanithy, Sivarajah Rajumesh
1. Lecturer, Marketing, University of Jaffna

Abstract

How to Cite:

Konalingam Kajenthiran,Mahadevan Karunanithy, Sivarajah Rajumesh , ENHANCING CUSTOMER LOYALTY OF SUPERMARKETS THROUGH RETAIL SERVICE QUALITY (RSQ): EVIDENCE FROM SRI LANKAN CONTEXT , Volume 4 , Issue 1, january 2019, EPRA International Journal of Research & Development (IJRD),