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CUSTOMERS PERCEIVED VALUE TOWARDS HOTEL MOBILE APPLICATION BOOKING IN MALAYSIA

Authors

Farah Aimi Rustam Affandi,Aslinda M. Shahril
1. SENIOR LECTURER, HOTEL MANAGEMENT, UNIVERSITI TEKNOLOGI MARA

Abstract

How to Cite:

Farah Aimi Rustam Affandi,Aslinda M. Shahril , CUSTOMERS PERCEIVED VALUE TOWARDS HOTEL MOBILE APPLICATION BOOKING IN MALAYSIA , Volume 4 , Issue 12, december 2019, EPRA International Journal of Research & Development (IJRD),