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ADVERTISING APPEAL AND PURCHASE INTENTION OF BEER CONSUMERS IN PORT HARCOURT

Authors

Prof. Sylva Ezema Kalu & Enyia Charles Daniel
1. Phd Student, marketing, University of Port Harcourt

Abstract

How to Cite:

Prof. Sylva Ezema Kalu & Enyia Charles Daniel , ADVERTISING APPEAL AND PURCHASE INTENTION OF BEER CONSUMERS IN PORT HARCOURT , Volume 2 , Issue 8, august 2017, EPRA International Journal of Research & Development (IJRD),