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UNDERSTANDING EFFECT OF REFERENCE PRICE ADVERTISEMENTS ON CONSUMERS PERCEPTION

📘 Volume 3 📄 Issue 8 📅 august 2017

👤 Authors

Swati Baishya & Dr. Munin Kakati 1
1. Research Scholar, Department of Business Administration, Gauhati University

📄 Abstract

📚 How to Cite:

Swati Baishya & Dr. Munin Kakati , UNDERSTANDING EFFECT OF REFERENCE PRICE ADVERTISEMENTS ON CONSUMERS PERCEPTION , Volume 3 , Issue 8, august 2017, EPRA International Journal of Multidisciplinary Research (IJMR) ,

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