📄 Abstract
The internet has enormously changed the functioning of most of the industries. Entertainment industry has faced drastic changes in the operations due to the rising usage of internet among its target audience. The consumers are now well informed and acquainted with new technology and the emerging trends in the entertainment sector. This scenario is highly responsible for the growth of the OTT platforms all around the world. Even target audience in India is much familiar with the movies, shows, music and other genres offered by different OTT platforms. Netflix, Amazon Prime, Disney Hotstar, Zee5 etc. are becoming very popular video streaming platforms for salaried and youth market in India. The expansion of OTT industry has tuned out profitable to entertainment sector. This article draws attention to the rise of OTT, factors influencing its success and the major players catering the target audience etc
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📚 How to Cite:
Ms. Kaneenika Jain , THE RISE OF OTT PLATFORM: CHANGING CONSUMER PREFERENCES , Volume 7 , Issue 6, june 2021, EPRA International Journal of Multidisciplinary Research (IJMR) ,