📄 Abstract
This survey report examines the consumer behaviour, preferences, and perceptions regarding over-the-counter (OTC) products. Conducted across diverse demographic groups, the study aims to understand the factors influencing purchasing decisions, including product awareness, perceived efficacy, safety concerns, and marketing impact. Data was collected through structured questionnaires distributed to 1,000 respondents. The results indicate that convenience and accessibility are primary drivers of OTC product usage. A significant portion of respondents reported reliance on brand recognition and peer recommendations when selecting products. Additionally, the survey highlights a growing trend towards natural and herbal alternatives, reflecting an increasing consumer preference for perceived safety and minimal side effects (1). The report also discusses the impact of digital media on consumer choices, revealing that online reviews and social media influence purchasing behaviours significantly. Furthermore, the findings suggest a disparity in awareness of regulatory information, with many consumers unaware of the potential risks associated with certain OTC products. Overall, the survey underscores the importance of effective communication and education regarding OTC products, as well as the need for manufacturers to adapt to evolving consumer preferences. This report serves as a valuable resource for stakeholders in the pharmaceutical and retail sectors, providing insights into market trends and consumer expectations (2)
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📚 How to Cite:
Dr. Swati Rawat, Dr. Sunil Jaybhaye, Mr. Avinash G. Wagh , Ashwini Shelke , Gokul .S. Chavan , REVIEW PAPER ON A SURVEY REPORT ON OVER THE COUNTER PRODUCTS AND IT'S MARKET STATUS , Volume 10 , Issue 11, november 2024, EPRA International Journal of Multidisciplinary Research (IJMR) ,