📄 Abstract
The study focuses on evaluating the influence of Artificial Intelligence on online buying behaviour of the consumers. It is an attempt to know to what extent the consumers are aware about the impact of Artificial Intelligence on the online shopping. The data were elicited from the equal number of male and female respondents using structured questionnaire. The correlation and Yule`s coefficient of association were used to test the hypotheses formulated for the study. It is found that there is no significant association between gender and AI awareness on online shopping. The study also shows that the educational level and time spent on internet have significant association with influence of AI on online shopping.
🏷️ Keywords
📚 How to Cite:
Elizabeth Reshma K.S, Philip Sam Tharakan, Shiju C.R. , INFLUENCE OF ARTIFICIAL INTELLIGENCE ON ONLINE BUYING BEHAVIOUR , Volume 7 , Issue 5, may 2021, EPRA International Journal of Multidisciplinary Research (IJMR) ,