📄 Abstract
The Purpose of this study is to find the influence of viral advertising on impulsive buying behaviour of customers under E-marketing strategies. Questionnaires were distributed to both men and women who involves more online shopping. Using Convenience Sampling Technique, a total sample of 120 were obtained. The Result showed that viral advertising motivates the impulsive buying behaviour and also customer is aware of viral advertising and E-marketing Strategies.
🏷️ Keywords
📚 How to Cite:
Dr. K. Vanaja, Mr. B. Krishna Prasath , A STUDY ON INFLUENCE OF VIRAL ADVERTISING ON IMPULSIVE BUYING BEHAVIOUR OF CUSTOMERS UNDER E-MARKETING STRATEGIES , Volume 7 , Issue 7, july 2021, EPRA International Journal of Multidisciplinary Research (IJMR) ,