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A STUDY ON CUSTOMERS' SATISFACTION TOWARDS RELIANCE JIO NETWORK WITH SPECIAL REFERENCE TO COIMBATORE CITY

📘 Volume 7 📄 Issue 7 📅 july 2021

👤 Authors

Dr. R. Mayilsamy,Ms. C. Ranjitha 1
1. Assistant Professor, Department of Commerce with Professional Accounting, Dr. N.G.P. Arts and Science College

📄 Abstract

The importance of this study is to examine the customers level of satisfaction towards Reliance Jio Network in Coimbatore city. It also tried to find out the factors which influence the users and the customer expectation towards Reliance Jio Network. The data has been collected by Survey methods through questionnaire with 130 Respondents. Tools used in this project were Simple percentage analysis and Likert scale analysis. On the basis of the study, it is found that customers are satisfied with the Network coverage and its Connectivity. The only thing that customer expects is its offers and schemes. Most of the customer suggestion is to improve the speed of the network and also to reconstruct its tariff plans to maintain its competitive level. Thus, the study concluded that customers are satisfied with the Reliance Jio Network and also it recommended to focus on promotional measure to enhance their service.

🏷️ Keywords

Customer satisfaction and expectation Connectivity Promotional measures

📚 How to Cite:

Dr. R. Mayilsamy,Ms. C. Ranjitha , A STUDY ON CUSTOMERS' SATISFACTION TOWARDS RELIANCE JIO NETWORK WITH SPECIAL REFERENCE TO COIMBATORE CITY , Volume 7 , Issue 7, july 2021, EPRA International Journal of Multidisciplinary Research (IJMR) ,

🔗 PDF URL

https://cdn.epratrustpublishing.com/article/137am_81.EPRA JOURNALS 7852.pdf

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