📄 Abstract
The Purpose of the paper is to study the consumer preference about Herbal Cosmetics. 140 samples were taken from Coimbatore City. Both Primary data and Secondary data were used in the research. Simple percentage analysis, Likert scale analysis and Rank analysis were used as a data analysis tools. People consider brand name as the most important factor to purchase Herbal Cosmetics. The findings may be used to Marketers to design marketing strategy for Herbal Cosmetics.
🏷️ Keywords
📚 How to Cite:
Dr.P.Dhanya, Ms.V.Pranitha , A STUDY ON CONSUMER PREFERENCE TOWARDS HERBAL COSMETICS IN COMBATORE CITY , Volume 7 , Issue 7, july 2021, EPRA International Journal of Multidisciplinary Research (IJMR) ,