Abstract
A mixed-methods approach is employed in this research to analyze the financing trends and strategic financing strategies of Indian unicorn companies. In-depth qualitative case studies of seven selected firms are paired with quantitative information from Twenty-two unicorns to reveal emerging patterns regarding capital deployment strategies, founder control, and investor relationships. By the findings of the quantitative study, more investments are made in more capital-intensive sectors such as food delivery and logistics, and later-stage rounds (Series D and later) cover a significant share of aggregate capital raised. Startups like Nykaa and Zerodha, on the other hand, have chosen more expensive routes. Five of the underlying themes of the Indian unicorn ecosystem are revealed by the qualitative findings: IPO readiness, strategic burn against capital restraint, infrastructure vs. asset-light strategies, founder vs. investor management, and mission-driven investor selection. These results show how the startup ecosystem is changing and how long-term strategy apart from valuation is playing an ever-bigger part in funding decisions. This study gives valuable conclusions to investors, entrepreneurs, and policy makers and contributes towards the growing conversation on startup finance in India.
Keywords
Uunicorn Startups, Financing Patterns, Financial Strategy, Series Funding Rounds, Seed Funding
DOI
View DOI - (https://doi.org/10.36713/epra22901)
How to Cite:
Sujayeendra Vittal, Dr. Sumera Aluru , CRITICAL EVALUATION OF FUNDING PATTERNS OF UNICORNS , Volume 11 , Issue 6, june 2025, EPRA International Journal of Multidisciplinary Research (IJMR) , DOI: https://doi.org/10.36713/epra22901