Abstract
The present study aims to examine the OTT consumption patterns of individuals, utilizing a sample size of 110 participants. The objective of this study is to acquire a comprehensive understanding of individual OTT content preferences and watching habits. This study utilized a quantitative research methodology and employed surveys as the major means of data collection. The survey questionnaire encompasses variables pertaining to social media platforms, over-the-top (OTT) platforms, and the devices employed all crucial factors for comprehending individuals patterns of OTT consumption. This study indicates that the majority of viewers prefer Disney Hotstar, then Netflix, and finally other over-the-top (OTT) platforms. According to the findings of this study, the cost (high membership fees) and the need for advanced network and technological capabilities pose the greatest barrier to the use of OTT platform services.
DOI
View DOI - (https://doi.org/10.36713/epra15031)
How to Cite:
Dr. Rajneesh Ahlawat, Preeti Ahlawat , AN ANALYSIS OF THE ROLE OF OVER-THE-TOP (OTT) PLATFORMS IN THE CHANGING FACE OF INDIA'S FILM AND TELEVISION INDUSTRY , Volume 9 , Issue 11, november 2023, EPRA International Journal of Multidisciplinary Research (IJMR) , DOI: https://doi.org/10.36713/epra15031