Abstract
Today we live in a world of advertisements, wherever we go, whatever we do, advertising is with us. The paper describes the impact of media advertisement on Junk Foods among children in their parental view. The research is done with the sample size of 120 respondents who live in Coimbatore. The study uses convenient sampling technique and tools used are simple percentage analysis technique and tools used are Simple Percentage Analysis, Likert scale and Rank Analysis. The methods used for data collection are primary and secondary data, the primary data is collected using questionnaire and secondary data is collected from books, and websites. The suggestion is being given to overcome the impact over the junk food among children.
Keywords
Advertisement, Junk foods, Parental View, Children
How to Cite:
Dr. M. Kalimuthu, V. Mithun , PARENTAL VIEW ON IMPACT OF MEDIA ADVERTISEMENT ON JUNK FOOD AMONG CHILDERN (WITH SPECIAL REFERENCE TO COIMBATORE CITY) , Volume 7 , Issue 7, july 2021, EPRA International Journal of Multidisciplinary Research (IJMR) ,