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A LITERATURE REVIEW ON THE IMPACT OF MARKETING MIX COMPONENTS AND BRAND EQUITY ON SERVICE MARKETING: CONCEPTUAL APPROACH

Authors

Pritam Chattopadhyay
1. Research Scholar, Academic, Amity University Uttar Pradesh

Abstract

How to Cite:

Pritam Chattopadhyay , A LITERATURE REVIEW ON THE IMPACT OF MARKETING MIX COMPONENTS AND BRAND EQUITY ON SERVICE MARKETING: CONCEPTUAL APPROACH , Volume 5 , Issue 2, february 2019, EPRA International Journal of Multidisciplinary Research (IJMR) ,