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UNDERSTANDING EFFECT OF REFERENCE PRICE ADVERTISEMENTS ON CONSUMERS PERCEPTION

Authors

Swati Baishya & Dr. Munin Kakati
1. Research Scholar, Department of Business Administration, Gauhati University

Abstract

How to Cite:

Swati Baishya & Dr. Munin Kakati , UNDERSTANDING EFFECT OF REFERENCE PRICE ADVERTISEMENTS ON CONSUMERS PERCEPTION , Volume 3 , Issue 8, august 2017, EPRA International Journal of Multidisciplinary Research (IJMR) ,