AN INTEGRATED STUDY OF KEY DRIVERS OF E-RETAILING IN INDIA

📄 Abstract

This research explores the essential factors fueling the rapid rise of e-retailing across the nation. The study’s main objective is to pinpoint the core determinants that are accelerating online retail growth. It is based entirely on secondary information sourced from scholarly publications, industry reports, government documents, and reputable online databases. The introduction outlines the transformation of India’s retail sector, driven by digital advancements, wider internet availability, increasing smartphone usage, cost-effective data plans, and evolving consumer expectations. The analysis highlights the influence of mobile commerce, government-led digital initiatives, secure digital payment systems, a youthful and tech-savvy population, growing middle-class income, and enhanced logistics networks as significant contributors to e-retail expansion. Overall, the findings indicate that India’s e-retailing industry will continue to advance rapidly, supported by technological progress, favourable policy measures, and dynamic consumer trends.

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📚 How to Cite:

Prof. (Dr.) Desh Deepak Agarwal, Mr. Vishal Agarwal , AN INTEGRATED STUDY OF KEY DRIVERS OF E-RETAILING IN INDIA , Volume 12 , Issue 1, January 2026, International Journal of Global Economic Light (JGEL) ,