📄 Abstract
The purpose of the study is to explore the impact of social media on consumer brand choice with respect to brand awareness, brand knowledge, brand experience and brand image. The study is based on primary data and sample for the study has been collected among the peoples from the selected areas. Total 129 respondents were participated in survey analysis and data has been analyses by using Pearson t test at the 5% level of significant. The findings of the study explore that there is a positive and strong association between social media and consumer brand choice because in all the cases null hypothesis has been rejected.
📚 How to Cite:
Dr. Vijay Singh Thakur , A STUDY OF SOCIAL MEDIA AND ITS IMPACT ON CONSUMER BRAND CHOICE WITH SPECIAL REFERENCE TO SELECTED ELECTRONIC PRODUCTS , Volume 10 , Issue 4, april 2024, International Journal of Global Economic Light (JGEL) ,