📄 Abstract
This study explores the transformative role of social media in the business strategies of Uzbekistan?s small and medium-sized enterprises (SMEs), focusing on engagement, branding, and sales. Through qualitative case studies, it highlights platform-specific practices, challenges, and impacts on performance, providing actionable insights for leveraging digital tools in evolving market landscapes. This expanded analysis incorporates a broader review of digital transformation in emerging economies, a more detailed methodological framework, and a richer presentation of results, including supplementary data on platform-specific ROI and audience engagement trends. The findings underscore the critical need for agile and data-driven social media strategies to navigate the complexities of the digital age.
🏷️ Keywords
📚 How to Cite:
Tulaboyev A.Q., Xaitbayeva L.T., Xudoyorova M.M. , LEVERAGING SOCIAL MEDIA FOR STRATEGIC BUSINESS GROWTH: INSIGHTS FROM UZBEKISTAN'S SMEs , Volume 13 , Issue 6, june 2025, International Journal of Asian Economic Light (JAEL) ,