📄 Abstract
This study examines the effectiveness of digital communications in contemporary tourism marketing and explores how integrated communication structures, immersive content design, personalisation mechanisms, and user generated narratives contribute to destination competitiveness. The analysis highlights the central role of unified digital ecosystems, real time engagement, experiential storytelling, and artificial intelligence supported interaction in shaping traveller perceptions and decision making.
🏷️ Keywords
📚 How to Cite:
Khamidov Otabek Bakidjanovich , ENHANCING THE EFFECTIVENESS OF DIGITAL COMMUNICATIONS IN TOURISM MARKETING , Volume 13 , Issue 11, November 2025, International Journal of Asian Economic Light (JAEL) ,