📄 Abstract
International tourism has grown rapidly in recent years, with more consumers showing interest in traveling abroad. The choice of international travel destinations is influenced by several factors, and gender plays an important role in shaping these preferences. This study aims to analyze the gender preferences in choosing international travel destinations among consumers in Coimbatore City. The research focuses on factors such as budget, safety, and travel companions that influence travel decisions. Primary data was collected through a structured questionnaire, and the data was analyzed using statistical tools such as percentage analysis, Chi-square test, and ANOVA. The findings of the study help to understand the travel preferences of male and female consumers and provide useful insights for tourism businesses in designing suitable travel packages and marketing strategies.
🏷️ Keywords
📚 How to Cite:
Dr. R Shiji, Mr. Aravindh K , GENDER COMPARISON IN INTERNATIONAL TRAVEL DESTINATION SELECTION: A STUDY IN COIMBATORE CITY , Volume 13 , Issue 3, March 2026, EPRA International Journal of Environmental Economics, Commerce and Educational Management(ECEM) ,