📄 Abstract
This paper intends to appraise and understand celebrity advertising and its effectiveness. By deeply examining and addressing the components of celebrity advertising, the advantages and disadvantages associated with it, and the elements of successful and unsuccessful implementations, it will be clear that with a compelling and logical celebrity-brand fit, the application of celebrities as brand advocates can be used to a companys competitive advantage.
🏷️ Keywords
📚 How to Cite:
S. Nithyhashree, Dr. S.Gandhimathi , EFFECTIVENESS OF CELEBRITY ENDORSEMENT AMONG CONSUMERS , Volume 9 , Issue 7, july 2022, EPRA International Journal of Environmental Economics, Commerce and Educational Management(ECEM) ,