📄 Abstract
The existence of entire business world is by and largely depend on the Consumer behavior towards the product or services offered by the business enterprises. With the Liberalization, Privatization, Globalization and modernization, the business is based on the cognizance of needs and wants of the consumer. As we know that the profitability position and market share of the company will largely depend on the consumer behavior towards company products and services. Today Instant food products Occupy important place at super and hyper market in India. Instant food products have changed the lifestyle of the people not only in India, but also in the world. The changing demography and lifestyle of the people has increase the demand for the instant food product. There are many reasons for the increase in demand for instant food products like emergence of nuclear family concept, increase in the number of working women, concept of urbanization, influence of western culture, changing food habits of people etc. Supermarkets , hypermarkets, malls etc are the major sources for availability of instant food products.
🏷️ Keywords
📚 How to Cite:
Dr. B. Nagaraju , Prathima BT , CONSUMER BEHAVIOUR TOWARDS BRAND PREFERENCE OF INSTANT FOOD PRODUCTS-A STUDY , Volume 11 , Issue 7, july 2024, EPRA International Journal of Environmental Economics, Commerce and Educational Management(ECEM) ,