📄 Abstract
In todays dynamic business environment, the role of marketing innovations in fostering business growth has become increasingly pivotal. This research explores the impact of various marketing innovations on business growth, aiming to provide insights for businesses seeking to enhance their competitive edge. Through a comprehensive literature review and analysis of case studies, this study identifies key types of marketing innovations, such as digital marketing strategies, experiential marketing campaigns, and social media engagement tactics. Using a mixed-methods approach, including surveys and interviews with industry professionals, the research evaluates the effectiveness of these innovations in driving revenue growth, expanding market share, and enhancing brand equity.
📚 How to Cite:
Sham Sunder J, Shreya S R, Shriram V, Sai Teju C , A RESEARCH ON MARKETING INNOVATIONS THAT DRIVES THE BUSINESS GROWTH , Volume 11 , Issue 5, may 2024, EPRA International Journal of Environmental Economics, Commerce and Educational Management(ECEM) ,