📄 Abstract
In the midst of the COVID-19 pandemic facing our country, Dolores Eastern Samar also experienced another and different kind of outbreak called African swine fever (ASF). African swine flu expanded widespread in 2019 and had a significant impact on many Filipino households, particularly on their buying pattern of meat products. Where African Swine Fever can be directly contained by livestocks meats especially pigs. The collected data are tallied and presented in tables to aid analysis and interpretation. The findings revealed that majority (70%) of the respondents were female, while male consumers account for 30% of the total respondents. 0ne-third ((26.7%) were adults (26 to 35 years of age). The highest participant (68.7%) among the respondents were Roman Catholic, considering that almost the majority of catholic eat meat. Moreover, 34.7% of the respondents were workers and capable of purchasing meat products. The conducted study revealed the pattern of consumer buying preferences is significant in understanding the consumer. In assessing the factors affecting the consumer buying preferences during the pre and post surge of ASF, the researchers concluded that food safety, price and quality are the top factors in considering the consumers behavior. It is reasonable to conclude that a variety of determinants influences the consumer buying preferences for meat products. Thus, consumer buying preferences for meat products are diverse and influenced by socio- demographic, patterns and factors that include food safety, price and quality of the meat products. Moreover, there has been no conducted study that assesses the effect of African Swine Fever on Consumers Buying Preferences of Meat Products in Dolores Eastern Samar. So, the researchers pursue this study at the said municipality.
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📚 How to Cite:
Guigue Ma. Alice , Volume 12 , Issue 12, December 2025, EPRA International Journal of Economics, Business and Management Studies (EBMS) ,