📄 Abstract
The current research looked at the insurance marketing strategies influence on buyers buying preference in Hyderabad, Telanagna state. Researcher used multi-stage random sampling method and primary data collected from 520 buyerâ??s respondents and 48 agents respondents from the select Public and Private sector using a standardised questionnaire. The research data was analysed using ANOVAs, correlation and Independent t-test in the SPSS 23.0 version to arrive at the final results and conclusions. According to the studyâ??s findings, marketing strategies has a significant impact on the purchase preference of Select Public and Private Health Insurance Company; correlation results reveals that Marketing Strategies, Motivation factors, income and source of information has strong correlation with Purchase Preference; t-test revealed that income level, Motivational factor, marketing strategies, Purchase preference has a significant mean difference between public and private insurance companies
🏷️ Keywords
📚 How to Cite:
Arya Praveen Kumar, Prof. D. Sreeramulu , INSURANCE COMPANY MARKETING STRATEGIES: A COMPARATIVE STUDY OF PUBLIC AND PRIVATE COMPANY , Volume 9 , Issue 3, march 2022, EPRA International Journal of Economics, Business and Management Studies (EBMS) ,