📄 Abstract
This study aims to evaluate the role and importance of recruiting and marketing in the management of human resources in small and medium-sized businesses (SMEs). In todays competitive business environment, effective human resource management is crucial for the success and competitiveness of SMEs. Recruiting, the process of attracting, selecting, and hiring new employees, and marketing approaches play key roles in this regard. The study acknowledges the resource constraints and limited budgets often faced by SMEs, which can pose challenges in organizing efficient recruiting and marketing processes. Therefore, assessing the role and significance of recruiting and marketing becomes essential to determine the effectiveness of these strategies and make informed decisions for improvement.
🏷️ Keywords
📚 How to Cite:
Atabayeva Risolatxon Zaidjanovna , EVALUATION OF THE ROLE AND IMPORTANCE OF RECRUITING AND MARKETING IN THE MANAGEMENT OF HUMAN RESOURCES IN SMALL AND MEDIUM-SIZED BUSINESSES , Volume 10 , Issue 12, december 2023, EPRA International Journal of Economics, Business and Management Studies (EBMS) ,