📄 Abstract
The study explores the determinants of consumer attitudes towards digital shopping of electronic communication products in the National Capital Region (NCR) of Delhi. With the growing adoption of smartphones, affordable internet, and digital platforms, consumers increasingly rely on online channels for purchasing electronics. Using a descriptive research design and stratified random sampling, data were collected from 510 respondents through a structured questionnaire on a Likert scale. Findings are expected to reveal key factors such as trust, price, convenience, product variety, and service quality influencing consumer preferences, offering insights for e-retailers, marketers, and policymakers.
🏷️ Keywords
📚 How to Cite:
Renu Jakhar, Dr. Abhishek Kumar , DETERMINANTS OF CONSUMER ATTITUDES TOWARDS DIGITAL SHOPPING OF ELECTRONIC COMMUNICATION PRODUCTS IN NCR DELHI , Volume 12 , Issue 8, august 2025, EPRA International Journal of Economics, Business and Management Studies (EBMS) ,