📄 Abstract
The present study work evaluated the effect of several factors on customer purchasing behaviours in the context of branded consumer products in the state of Telanagna, Italy. The researcher took into account aspects such as media exposure, brand preference, and brand awareness. Using a standardised questionnaire, we collected primary data from 724 consumers in Telanagna to meet the primary objectives, which we then analysed using ANOVAs, correlations, and multiple regression analyses using the SPSS 23.0 version to arrive at the final conclusions and recommendations. According to the studyâ??s results, media exposure, brand preference, and brand awareness all had a substantial influence on consumersâ?? buying decisions and behaviour.
🏷️ Keywords
📚 How to Cite:
H. Rajesh, Prof.V.Shekhar , A STUDY ON FACTORS INFLUENCE ON CONSUMER PURCHASE BEHAVIOURS WITH REFERENCE TO BRANDED CONSUMER GOODS , Volume 9 , Issue 1, january 2022, EPRA International Journal of Economics, Business and Management Studies (EBMS) ,