📄 Abstract
The main objective of this paper is to study consumer behaviour towards two-wheelers among the youth. In addition, it focuses on the decision-making process involved in considering and purchasing two-wheelers. A total of 105 youths of Dumka district, Jharkhand constitutes the study sample. A questionnaire was prepared for this study. The results of the study indicated that the majority of the respondents were bike owners. Mileage and its features were the two most important factors considered by youth when purchasing two-wheelers. Most of the respondents expressed satisfaction with the company?s after-sales service. The majority of the respondents purchased their two-wheelers in cash, and the most important external factor influencing respondents' decisions to buy two-wheelers was brand image.
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📚 How to Cite:
Binod Murmu, Simran Hansda , A STUDY OF CONSUMER BUYING BEHAVIOUR TOWARDS TWO-WHEELER AMONG TRIBAL YOUTHS IN DUMKA DISTRICT, JHARKHAND , Volume 12 , Issue 2, february 2025, EPRA International Journal of Economics, Business and Management Studies (EBMS) ,