📄 Abstract
The present study aims to examine the brand promotion of PROPICONAZOLE in KADAPA region. SYNGENTA, is the Indian subsidiary of group and is now in the process of establishing its operations in India. SYNGENTA India has established its own Research and development center in India to support global activities and to engage in research activities to bring in new technologies and more agrochemicals for the Indian farmers. There were many promotional activities use by company like farmers meeting, media, demonstration, free sampling, wall painting/poster/banner, pamphlets, campaign. From these promotional activity company is using more as a pamphlet followed by demonstration. Where company using less as a media for promotion of new products. According to farmers view by use of free sampling and farmers meeting, company will easy to promote their products. There were some expectations of farmers from the company like reasonable price, good quality, improve promotional activity, easily available, demonstration, expert visit etc.
🏷️ Keywords
📚 How to Cite:
Mr. Pala Gnaneswar Reddy, Dr. Nithin Bharker, Dr. Ashish S Noel , STUDY ON BRAND PROMOTION OF PROPICONAZOLE (FUNGICIDE) IN KADAPA DISTRICT OF ANDHRA PRADESH , Volume 13 , Issue 7, july 2025, EPRA International Journal of Agriculture and Rural Economic Research (ARER) ,